I recently saw banner advertisement for something called, “The Mojave Experiment.” The “Mojave Experiment” consists of hidden camera videos of people (who had negative opinions about Vista, but had never used it) being shown the next version of Windows, codenamed “Mojave.”
The Twist: Mojave was really just Vista.
Critical flaw #9: People who haven’t tried Vista by now probably don’t know enough about computers to tell whether the program they’re using is good or bad.
Shocking development #7: Everyone loved Mojave! Riiight. Everyone thought Vista could do wonderful things and was fast and responsive.
Here’s what they’re not telling you:
- How many people tried “Mojave”
- Which version of Vista these people were shown1)
- What kind of hardware were these “Mojave” machines running2
- Whether these people actually used “Mojave” or merely watched the interviewer use “Mojave”
- What programs they’re showing these people and whether those programs would work on other versions of Windows
I would be astounded if this bit of propaganda changed a single person’s mind. More than 18 months after Windows Vista’s launch on January 30, 2007, people still loathe it. People hate it so much they’re telling their friends.
Here’s a business tip for Microsoft: Don’t try to convince people they want your product. Just learn from your mistakes and build a better product.